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Pure Ice, Sinful SKUs are up, color cosmetics down.
July 31, 2013
By: TOM BRANNA
Editor
Revlon, Inc. posted results for the second quarter ended June 30, 2013. Net sales fell 2% to $350.1 million. Lower net sales in Venezuela and lower net sales of Almay color cosmetics were offset by higher net sales of SinfulColors color cosmetics and the inclusion of the net sales of Pure Ice. The decrease in net sales of Almay color cosmetics was driven primarily by a reallocation of brand support in the US from advertising to promotional allowances, which are a deduction in arriving at net s...
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